English Team Marketing Plan = Results driven marketing powered by
Superior technology- Seasoned experience in the Atlanta
Georgia Real Es
tate Mark
et - Proactive marketing to buyers and buyers real estate agents
Constant feedback- English Team Marketing Plan Professionals
Sally English and the English Team have a long track record of successfully marketing and selling hundreds of homes in metro Atlanta, Georgia. Our record of success is a result of constantly adapting to the needs of buyers seeking well-located homes with high financial and emotional value. Sally and Kristen help sellers understand the mindset of today’s buyer and find ways to make their home adapt to current lifestyles. By monitoring trends in the marketplace we will position your home for success in the marketplace. Together we prepare your strategy for selling your home in a challenging real estate market. Sally and Kristen’s savvy English Team marketing plan emphasizes the basics and explores the frontier of new technology.
Preparing Your Home for the Atlanta Market
The English Team marketing plan begins with a walk-through of your home. Sally and Kristen will help you see your home through the eyes of a buyer touring Atlanta, Georgia homes for sale. Sally’s experience as a Realtor and a former Custom Home builder allows her to identify potential buyer objections to your home AND propose cost effective solutions that will get your home sold quickly and for top dollar. Often these items just require a little elbow grease at zero cost to you, the seller! Sally and Kristen also have a contact list of qualified and affordable workmen and contractors if you need some outside help. Call Sally or Kristen before you pay too much for updates to your home! Preparing your home for sale in the Atlanta market is probably going to be easier than you imagine.
Correctly Pricing Your Home For the Atlanta Real Estate Market
An integral part of the marketing strategy for selling your Atlanta Home is to correctly price your home for the market. You don’t want to leave money on the table at closing but if priced too high your home will languish on the market without showings or any activity by potential buyers. It is a fine line to walk and Sally and Kristen have the experience necessary to help you analyze your home’s value in the marketplace. One of the most important components of the Sally’s English Team marketing plan is helping you find the right list price for your home.
Staging Your Atlanta Home
Once your home is ready for the marketplace, Sallyand Kristen will assist you in staging your home for maximum appeal to potential home buyers. Our goal is to give buyers a vision of how their family’s lifestyle would “adapt” to your home and enjoy the home’s many features.
Professional Photography of your Home
Professional photographers will come to your home and use multiple camera’s to produce still photographs, a Zillow 360 degree walkthrough video of your home, and a floor plan. An English Team representative will be there with them to discuss highlights of your home to emphasize and to identify areas that should be left out of photos. These photos are super important because nine out of ten home buyers now use the internet in their search for a home to buy. More on that below.
Do we use AI (Artificial Intelligence) to market our listings?
Of course we do. The English Team has stayed at the forefront of the curve in adopting the latest in technology. AI is an integral part of our marketing, and we are confident our listings sell faster because of it.
Buyers Search for Homes On the Internet
Nine out of ten home buyers now use the internet in their search for a home to buy. Wow, that is almost 100%. Sally English and the English Team make full use of all the resources the internet and Web 2.0 have to offer to reach out to potential home buyers. Your home is featured on dozens of internet web sites. NOBODY lists homes on more Internet websites than Sally English and The English Team
English Team Proprietary Web Site
Sally English owns it, operates it and the englishteam.com website has been designed to give your home the best possible exposure in the Atlanta, Georgia Home market.
English Team Multiple Listing Services
MLS is still the number one resource for identifying your home as a candidate for a potential home buyer. As a member of First Multiple Listing Service and Georgia Multiple Listing Service we position your home located in MLS searches statewide. Your home needs exposure to all buyers coming into the Atlanta, Georgia home market:
- First Multiple Listing Service (FMLS)
- Georgia Multiple Listing Service (GAMLS)
English Team Showcase Listings in Realtor.com
Realtor.com was built in conjunction with the National Association of Realtors. Realtor.com is one of the top three most visited real estate web site in the world. Sally English takes full advantage of all the opportunities Realtor.com has to offer by paying significant marketing fees to showcase all our listings. This under the radar advertising creates significantly more opportunities for your home to be noticed by buyers surfing homes for sale in Atlanta, Georgia. Many Realtors can honestly tell you your homes will be “listed” in Realtor.com. Few agents can offer the added benefits of “Showcasing” your home or making your home on Realtor.com because of the added expense. We go the extra mile to make sure your home gets noticed!
Zillow Listing Exposure for your Listing
Zillow is the leader of the pack in real estate websites. It is the number one most visited real estate database. Your listing will be highlighted across Zillow, Yahoo! Real Estate, and on Zillow’s top-rated mobile apps. The end result: 1. Move your listing to the top of search results. 2. Differentiate your listings from others on the market,
Syndication to an ever increasing list of Web sites
Through our relationships with national and local real estate entities your home listing will appear on web sites at destinations changing so rapidly we can’t post a complete list, ever! Nobody lists your home on more websites than Sally English and the English Team!
High Impact Color Flyer
Black and white media has gone the way of the phone booth. It is a technology nearing extinction. Even newspapers gave in and started using color print. The English Team’s print materials are in full color and represent your home’s strengths to the potential home buyer.
Quick Response Codes (QR Codes) on Marketing Materials
Have you noticed those funny looking blocks on marketing materials? These QR code blocks can be scanned by iPhones, Droid and other smart phones with a QR app and the scan will take them directly to your listing on the English Team website. How cool is that! We place the QR code on the signs in front of your house and on house flyers. A buyer can scan the QR code for your home and immediately look at 25 photos of the interior of your home, check the price, square footage etc.
FMLS Search on the Englishteam.com Website
The English Team offers visitors to englishteam.com free home search engine for Atlanta FMLS. Buyers can search for homes all over Atlanta injust a few clicks. All of Sally’s listings are highlighted in this search, so your home gets noticed first. Visitors can search by school district, zip code, neighborhood, or create their own criteria.
Immediate and Constant Feedback From Agents Who Show Your Home
Sally’s software tools allow us to email immediate feedback from agents who show your home. You will have access to actual Realtor comments about your home. Find out how the buyers who toured your home rank it in the marketplace. Feedback is an invaluable marketing tool for analyzing your home’s price point and understanding how your home is received by potential buyers.
Talk to a Real Person
Sally English and Kristen Bryant are available almost 24/7 to discuss any element of the sale of your home. Call or text Sally direct at 404.229.2995 or Kristen 770-500-6241 for updates, changes or advice you can trust about how to sell your home quickly. Sally is known for her integrity in the marketplace and Kristen has the same reputation. Straight talk and honest opinions are always available.
English Team Buyers Agents On Staff to Show Your Home
Sally English and The English Team are available to show your home to buyer prospects who have not engaged the services of a Broker. We open up your home for these “soft” buyers who have not officially entered the real estate market but have an interest in your home.
Cover the Basics
Distinctive signage, excellent photography, virtual tours, personal websites, Sunday open houses, directional signs, and SUPRA agent lockboxes are all part of The English Team marketing mix. Some of the old marketing standbys are mixed with the latest technological developments. That is a winning combination for selling your home in a competitive marketplace.
Networking with Buyer’s Agents
Reputation is everything when working with Atlanta, Georgia Buyer’s agents. Sally English and The English Team have built a strong reputation for getting the deal done in the Atlanta real estate market. Our win-win negotiating skills and relationships with hundreds of home-buying Realtors help many families find a way to make your home their next home. Our office is one of the largest brokerages in Atlanta, Georgia. We are constantly in touch with real estate agent colleagues about homes we have on the market.
Negotiating the Contract and Getting You To the Closing Table
Sally English and Kristen Bryant are your representatives at the negotiating table, and they know the territory well. They will help guide you through complex negotiations, inspections, and workouts. The English Team finds ways around, over, and through any obstacles to getting your home sold. Nobody represents you better than The English Team.
Not Sure What to Do Next?
If the process seems a bit overwhelming, call Sally or Kristen for some straight talk and honest opinions about your Atlanta, Georgia home. We can help! Walking you step by step through the home-selling process is my vocation. We appreciate the opportunity to discuss your family’s largest material asset.
Email or text or call Sally at 404.229.2995.
Email or text or call Kristen at 770-500-6241