English Team Marketing Plan

Results driven marketing powered by
  • Superior technology
  • Seasoned experience in the Atlanta Georgia Real Estate Market
  • Proactive marketing to buyers and buyers real estate agents
  • Constant feedback

Sally English and The English Team have a long track record of successfully marketing and selling hundreds of homes in metro Atlanta, Georgia.  Our record of success is a result of constantly adapting to the needs of buyers seeking well located homes with high financial and emotional value.  We help our sellers understand the mindset of today’s buyer and find ways to make their home adapt to current  lifestyles. By monitoring trends in the marketplace we position your home for success in the marketplace. Together we prepare your strategy for selling your home in a challenging real estate market.

Preparing Your Home for the Atlanta Market

Our marketing plan begins with a walk-through of your home.  We help you see your home through the eyes of a buyer touring Atlanta, Georgia homes for sale.  Sally’s experience as a Realtor and a former Custom Homebuilder allows her to identify potential buyer objections to your home AND propose cost effective solutions that will get your home sold quickly and for top dollar.  Often these items just require a little elbow grease at zero cost to you, the seller!  Sally also has an address book full of qualified and affordable workmen and contractors if you need some outside help.  Call Sally before you pay too much for updates to your home!

Correctly Pricing Your Home For the Atlanta Real Estate Market

An integral part of the marketing strategy for selling your Atlanta Home is to correctly price your home for the market.  You don’t want to leave money on the table at closing but if priced too high your home will languish on the market without showings or any activity by potential buyers.  It is a fine line to walk and Sally’s experience will help you analyze your home’s value in the marketplace.

Staging Your Atlanta Home

Once your home is ready for the marketplace, Sally will assist you in staging your home for maximum appeal to potential home buyers.  Our goal is to give buyers a vision of how their family’s lifestyle would “adapt” to your home and enjoy the home’s many features.

Join the Online Generation

Eight out of ten home buyers now use the internet in their search for a home to buy.  Wow, that is almost 100%.  Sally and the English Team make full use of all the resources the internet and Web 2.0 have to offer to reach out to potential home buyers.  Your home is featured on dozens of internet web sites.

English Team proprietary Web Sites

We own them, we operate them and they are designed to give your home the best possible exposure in the Atlanta, Georgia Home market:

English Team Multiple Listing Services

MLS is still the number one resource for identifying your home as a candidate for a potential home buyer.  RE/MAX Executives is a member of two computerized multiple listing services.  As a member of First Multiple Listing Service and Georgia Multiple Listing Service we position your home located in MLS searches statewide.  Your home needs exposure to all buyers coming into the Atlanta, Georgia home market:

  • First Multiple Listing Service (FMLS)
  • Georgia Multiple Listing Service (GAMLS)
English Team Showcase Listings in Realtor.com

Realtor.com is the nation’s largest real estate database.  Owned and operated by the National Association of Realtors, Realtor.com is the most visited real estate web site in the world.  The English Team takes full advantage of all the opportunities Realtor.com has to offer by paying significant marketing fees to showcase all our listings and to offer Featured Homes in selected zip codes.  This under the radar advertising creates significantly more opportunities for your home to be noticed by buyers surfing homes for sale in Atlanta, Georgia. Many Realtors can honestly tell you your homes will be “listed” in Realtor.com.  Few agents can offer the added benefits of “Showcasing” your home or making your home a “Featured” home on Realtor.com because of the added expense.  We go the extra mile to make sure your home gets noticed!

The English Team Uses the power of the RE/MAX Brand

Remax.com is the most visited real estate franchise Web site. (ComScore, Jan.-June 2009; Complete.com, Feb 2008-June 2009; Hitwise, Jan.- June 2009.)

Nobody sells more real estate than RE/MAX.

In 2008, RE/MAX dominated national TV advertising with a 50 percent Share of Voice, for viewers 25-54.

Syndication to an ever increasing list of Web sites

Through our relationships with national and local real estate entities your home listing will appear on web sites at destinations changing so rapidly we can’t post a complete list, ever!

High Impact Color Flyer

Black and white media is going the way of the phone booth.  It is a technology nearing extinction.  Even newspapers gave in and started using color print.  The English Team’s print materials are in full color and represent ALL of your home’s strengths to the potential home buyer.  Your home flyer is available to “drive buy” home buyers from our custom INFO box.  The same color photo flyer is available inside your home for buyers who tour the property.  Cross marketing of your home with other English Team listings on a full color attachment allows your home to make an impression on home buyers who drive by other English Team homes in a similar price range.

Immediate and Constant Feedback From Agents Who Show Your Home

Our tools allow us to email immediate feedback from agents who show your home.  Find out how the buyers who toured your home rank it in the marketplace.  Feedback is an invaluable marketing tool for analyzing your home’s price point and understanding how your home is received by potential buyers.

Talk to a Real Person

Sally English is available almost 24/7 to discuss any element of the sale of your home.  Call direct at 770-939-3174 for updates, changes or advice you can trust about how to sell your home quickly.  Sally is known for her integrity in the marketplace.  Straight talk and honest opinions are always available.

English Team Buyers Agents On Staff to Show Your Home

Sally English and The English Team are available to show your home to buyer prospects who have not engaged the services of a Broker.  We open up your home for these “soft” buyers who have not officially entered the real estate market but have an interest in your home.

Cover the Basics

Distinctive signage, excellent photography, virtual tours, personal websites, Sunday open houses, directional signs and agent lockboxes are all part of The English Team marketing mix.  Some of the old marketing standbys are mixed with the latest technological developments.  That is a winning combination for selling your home in a competitive marketplace.

Networking with Buyer’s Agents

Reputation is everything when working with Atlanta, Georgia Buyer’s agents.  Sally English and The English Team have built a strong reputation for getting the deal done in the Atlanta real estate market.  Our win/win negotiating skills and relationships with hundreds of home buyer Realtors help many families find a way to make your home their next home.  Our RE/MAX Executives office is one of the largest brokerages in Atlanta, Georgia.  We are constantly in touch with real estate agent colleagues about homes we have on the market.

Negotiating the Contract and Getting You To the Closing Table

The English Team is your representative at the negotiating table and we know the territory well.  We help guide you through complex negotiations, inspections and workouts.  We find ways around, over and through any obstacles to getting your home sold. Nobody represents you better than Sally English and The English Team.

SALLY, List my home!

Not Sure What to Do Next?

If the process seems a bit overwhelming, call Sally for some straight talk and honest opinions about your Atlanta, Georgia home.  We can help!  Walking you step by step through the home selling process is my vocation.  I appreciate the opportunity to discuss your family’s largest material asset.

Email or call Sally at 770-939-3174.