WHY Sally English is Different
At the English Team, marketing your Atlanta Ga home entails using every means available to put your home in front of qualified and motivated home buyers who are in a position to make a buying decision.
We strive to integrate all information sources, the Internet and a rich social media web presence to reach a maximum number of potential home buyers.
We have a dynamic approach to listing and marketing your Atlanta GA home. We embrace the newest and most promising technology to sell your home. In addition to our main websites there is a multitude of additional websites and social media outlets where your home is featured. What you see below is literally the tip of the iceberg in our marketing efforts.
TECHNOLOGY TO SELL YOUR HOME: The English Team goal is to use the latest technology to make our websites useful to buyers and sellers of real estate. Check out the Google map search capability of our home search engine:
- Search All Metro Atlanta Homes
- Search Metro Atlanta homes by ZIP CODE
- Search Metro Atlanta homes for sale by school district
to see how we make our real estate information useful and available to a potential home buyer.
We give potential home buyers a criteria based FMLS search engine that allows them to search by zip code, school districts etc. All searches can be saved and email alerts given for new listings. It is our belief these technologically advanced tools will engage buyers and help them find your home for sale in their MLS search.
All of the above websites are optimized for mobile devices – anyone on an iphone, ipad or Droid can see and use the tools we have on englishteam.com
SALLY’S BLOG: Atlanta Real Estate Update – Sally posts her thoughts, observations and advice (in addition to her listings) on her blog at Sally English Blog. Google has been kind to us and we receive a tremendous amount of internet traffic at the blog. Please visit if you have the opportunity. Sellers get a special boost from our blog as listings are given a separate blog post. Google bots LOVE-LOVE-LOVE these organic posts about your home for sale and we get high rankings when someone starts to search for your home on the Internet.
SALLY ENGLISH LISTINGS ALL English Team listings are posted on our website at EnglishTeam.com. You can see how they look here. Our powerful IDX vendor takes the info direct from FMLS and makes your home look dazzling to potential buyers. When you home is posted for sale on FMLS – it automatically ports over to our software and is displayed on our website. Note how our fabulous photos of your home are displayed in an eye catching way.
ENGLISH TEAM MARKETING PLAN: Sally English and The English Team are among the most successful real estate agents in Metro Atlanta GA. One reason is a Marketing Plan that focuses on getting your home sold. We don’t reveal all our secrets to the competition but you can see the basic game plan here: http://englishteam.com/seller-info/english-team-marketing-plan
ENGLISH TEAM CUSTOM SIGNAGE: We receive a lot of feedback from sellers and many tell us they think our unique signage made a difference in the sale of their home.
QUICK RESPONSE CODE (QR Codes) on Marketing Materials: Have you noticed those funny looking blocks on marketing materials? These QR code blocks can be scanned by iPhones, Droid and other smart phones with a QR app and the scan will take them directly to your listing url on the English Team website. How cool is that! We place the QR code on the signs in front of your house and on house flyers. A buyer can scan the QR code for your home and immediately look at 25 photos of the interior of your home, check the price, square footage etc
COLOR HOUSE FLYERS: Sellers also tell us we have the BEST house flyers in Atlanta. House flyers are printed in full color and are available both inside your home and on the INFO box attached to the yard sign. Some agents provide full color flyers but few post them for pickup in front of your home!
HOT SHEET FLYER ATTACHMENT: English Team listings are further promoted in a “Hot Sheet” print flyer attachment. Your home is represented by a color photo and detailed information along with 11 other English Team Listings in your price range. Any buyer prospect picking up a flyer at one of these 11 other homes will also get a chance to see your homes photo and detailed information. Our fellow agents also use this sheet to keep informed about listings in the area.
PROFESSIONAL PHOTOGRAPHY: We think our photography makes your home stand out from the crowd, especially when presented in color. Many past clients express their appreciation for outstanding architectural photography in our marketing materials. My husband Tim is a Nikon Camera and Lens fanatic – I think he took up real estate photography just so he good buy more Nikkor lenses and Nikon Cameras. His many years in real estate marketing give him a special perspective on the best shots for your home. When you see his photographs on the Internet you will see a difference between our presentation of your home and the competition. We do it better.
INTERNET POSTINGS OF YOUR HOME
Our listings are posted on 200 plus websites. Most of them feed in some way off the above direct listings and from the 1). First Multiple Listing Service (FMLS), 2). Georgia Multiple Listing Service (MLS) and 3). Englishteam.com.
English Team Listings FEATURED on Realtor.com: Realtor.com is the nation’s largest real estate database. Owned and operated by the National Association of Realtors, Realtor.com is the most visited real estate web site in the world. Realtor.com creates significantly more opportunities for your home to be noticed by buyers surfing homes for sale in Atlanta, Georgia. We pay for advertising so your home is not just “listed” on Realtor.com, but also “featured” on Realtor.com. Your home will come up at the top of Realtor.com search lists.
Sally English Is A Trulia Pro: 17.3 million buyers and sellers search Trulia each month. All agents can list their listings for free on Trulia. The English Team advertises, yes we pay extra dollars out of our own pocket, so that our listings receive preferential treatment. We get “Featured Listings” so that our client’s listings are prioritized at the top of search results. We get an enhanced “contact form” that sends enquiries about your listing directly to The English Team and we get bonus exposure for your listing.
YAHOO REAL ESTATE: We advertise your listings on Yahoo.com as Featured Listings so that visitors to Yahoo.com see your home first when a search is done for a home in your neighborhood. Our featured home listings in 30345 and 30084 help bring your home to the attention of potential home buyers before they scroll down to other homes in the zip code. Also our contact information is place directly next to your homes INFO so the potential home buyer calls us direct. We get a great opportunity to talk to a motivated buyer of your home. We are TRULIA VIPs and receive top ratings from Trulia visitors.
ZILLOW Premium Listing Exposure for your Listing: Your listing will be highlighted across Zillow on top-rated mobile apps. As a major advertiser with Zillow’s Premier Agent package The English Team receives “Featured Listings” that get moved to the top of search results in your area. On average, Featured Listings generate 3x more traffic compared to standard listings. We also receive access through “Zillow Special Offers” to merchandise, market and differentiate a listing through a seller-funded concession. The end result:
- Move your listing to the top of search results.
- Differentiate your listings from others on the market,
- Give sellers a great alternative to price cuts.
We also use a SYNDICATION SERVICE to send your home listing and photos to hundreds of additional websites. Nobody posts your homes on more websites than the English Team. Our goal is to get your home sold and we do not keep the listing a secret.
SOCIAL MEDIA: The English Team also maintains a registered presence on all the major SOCIAL MEDIA websites. Your home will be advertised/shared using these social media websites
- Facebook Sally English and the English Team
- Twitter @Sally English
- Youtube Sally English house videos
- LinkedIn Sally English Profile
- Google+ Sally English
- Yelp Sally English
TALK / TEXT or EMAIL SALLY
Sellers, buyers, tire kickers and other real estate agents can easily reach me – pretty much anytime of the day that I am awake. Call or text me on my cell phone 404-229-2995. Email me email@example.com You will see why I get high ratings from past clients for being responsive to their needs.
ADVERTISING RECAP: So here are ways we are spending money to advertise out listings and make sure your home is seen by motivated buyers in the marketplace:
Trulia: we spend significant advertising dollars to get featured placements in Trulia for the 30345 zip code.
Zillow: Our favorite advertising outlet is Zillow. A large portion of our advertising budget is spent making sure your home receives favorable placements on Zillow. We think the results are fantastic
Realtor.com: not as powerful as it used to be, but we still invest in advertising so your home will be a featured listing and receive the most favorable placements. They have made some promising changes recently:
Facebook: We are not disclosing our monthly advertising budget on facebook, we have to keep some secrets. But this one is really starting to kick in for us. You may have to be logged in to facebook to see this one. OR search Sally English and the English Team.
MARKETING BASICS: We do basic marketing stuff better than most everyone else. The basics are important:
- What Happens When I List My House Part I
- What Happens When I List My House Part II
- What Happens When I List My House Part III
- Negotiating Price in a Sales Contract
FEEDBACK FROM AGENTS WHO SHOW YOUR HOME: Feedback from agents is so important we wrote an entire blog post about it. Reading the Tea Leaves Feedback from home showings We use a highly specialized software called Showing Suite, that allows you to see agent feedback in real time. We do not filter it. Some agents say some tough things to swallow – but better to read it unfiltered and direct so you can adjust to things that are obstacles to an offer. Sellers stay in the know 24/7 about showings of their home and feedback from agents.
WE GET RESULTS! Sally English Sold and Closed in 2013:
- 2013 Sally English Buyers: 30
- 2013 Sally English Sellers: 53
- 2013 Sally English Total real estate sales: 83
- 2013 Gross Sales Volume: $17,840,700